Better Marketing Photos for Your Social Media
Every business needs to be active on social media to be relevant in today’s digital world, there is just no way to get around it. Where is the best place promote your business? Social media accounts such as Facebook, Instagram, and Twitter.
When promoting your website you need to really catch a person eye, you need to hook their attention so they will take a moment and look at your post and ultimately look at your business. However, finding that photo, or taking that photo, could prove to be a challenge. There are a fews types that can help improve you photos to catch a persons eye.
1. Find Symmetry
When something is symmetrical our eyes naturally go to it. This is a simple technique but it also produces amazing results. Your pictures need to stand out to draw your followers attention.
2. Crop instead of Zooming
If you are taking your own photos for your website or social media posts, avoid zooming in to get that symmetrical image. When you zoom you can you candestory the quility of the photo. Instead of zooming you should get closer and more centralized to your target. If you can't then cropping your photo is the best option to go with. You can crop the photo directly from your phone or you can use a software such as Adobe Photoshop.
3. Look for reflections
Reflections bring a unique perspective to your photos, if you can include your buisness in a photo and have a mesmerizing sunset reflecting in a window. This is a creative way to show off your skills as a photographer and you can hook someone to looking at your busniess.
4. Just have fun with it
When you are having fun with it, it reflects in your work. Promoting your business is hard work so you need a break from it some times. Take photos that represent your buisness but also shows that you are human and can have a laugh at the same time.
In fact, 36% of customers makes a purchase after seeing a funny post from a company on social media.
Are you interested in creating a photography portfolio?
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