Loads Too Slowly
Google’s own mobile research found that as a page’s load time goes from one second to three, the chance the visitor gives up jumps by about a third, and it keeps climbing from there. On a phone, speed decides who gets the call.
Every website we build is hand-coded from scratch around your business: your clients, your offers, your conversion path. No templates. No drag-and-drop builders. Month-to-month after the build, and you own every file once it’s paid off.
If you have a site, here’s what’s probably wrong with it. If you don’t have one yet, skip to Just starting out.
Google’s own mobile research found that as a page’s load time goes from one second to three, the chance the visitor gives up jumps by about a third, and it keeps climbing from there. On a phone, speed decides who gets the call.
GoDaddy site builders, Wix, Squarespace: you don't own that site. They do. The day you leave, the site disappears with them.
Visitors land, scroll, and leave. There's no obvious next step, no compelling reason to call, no clear path from "I'm interested" to "I'm a client."
A recycled template means a recycled first impression. Your prospects can tell the difference between a real site and a $39 theme, even if they can't articulate why.
New businesses are welcome, at the same price. Here’s what matters first, in order.
It’s free, and it’s what shows up when a homeowner searches “AC repair near me.” Fill in every field: services, service area, hours, photos.
Ask every happy customer. Review count and recency decide who shows up first on the map, often more than the website does.
That’s where we come in. If you only need a single page with your hours, a $16/month builder is the better value; our cost article explains when.
Every build ships with the same foundation.
Every line of HTML, CSS, and JavaScript written by a real engineer. We don’t build on WordPress or page builders (we do maintain one client’s existing WordPress site). No third-party theme to break the next time it auto-updates.
Designed for the phone in your prospect's hand first, because that's where most of your traffic lives. Then scaled up to look perfect on tablet and desktop.
Optimized images, lean code, no heavy frameworks. Built to load fast on a phone on mobile data, not only on office wifi.
Built by a CISSP-certified (an independent security certification) engineer. SSL (the padlock: encrypted connections), security headers (browser instructions that block common attacks), OWASP Top 10 (the ten most common web attacks) protections, hardened hosting.
Clean semantic HTML (code that labels what each part of the page is), schema markup (structured data that tells Google what your business is), sitemap, meta tags, and a structure Google can understand. Built in on every site, not sold separately.
Source code, domain, content: all yours once the build is paid off. No "you can't take this with you." If we ever part ways after that, you walk out with every file.
A site that “looks great” but can’t show you numbers is a brochure. Every build ships with measurement wired in from day one.
Every quote request and call-back submission is counted by our own first-party tracker, along with which pages get read and which buttons get used. Whether the site is producing stops being a guess.
HVAC work is won on the phone, so the site is built to work with call-tracking numbers. Run one already, or want one? The calls the site generates can be counted, not assumed.
Google Analytics and Search Console are installed and verified at launch, so the history starts on day one, and the data travels with the site, same as the code.
Tracking is first-party and anonymized: what visitors do, never who they are. It’s disclosed plainly in our privacy policy, and it never runs on login or payment pages. See a sample of the monthly report →
Same process every time, depending on how quickly content comes back. You always know what stage we're in and what's next.
Kickoff call. We map out your goals, your ideal client, your offers, and exactly what the site needs to do for your business.
Sitemap and page outlines. We decide which pages exist, what each one says, and how a visitor moves from arrival to action.
Custom design. Hand-coded build. Your photos, your copy, your brand, built in code that loads fast.
You see the staging site. We make refinements. Two rounds of revisions included so the launch is the version you want.
DNS (the setting that points your domain at the site) pointed, SSL live, analytics installed, Search Console verified. Site goes live. We monitor it for the first two weeks, free.
Monthly plans for updates, monitoring, content changes, security patching, a monthly security report, and automated review generation. See plans.
No hourly billing. No "let's get on a call to discuss budget." You see the number before you ever pick up the phone.
$2,000 paid in full, or $105 a month for 24 months. That is the published price for a custom-coded build: four main pages plus up to six service pages, with the copy written for you. No quote-on-request, no setup fees.
Four to six weeks from kickoff to launch, depending mostly on how quickly photos and feedback come back. You see a working staging site before anything goes live.
A phone number you can tap from the top of every page, a page for each service you want calls for, the areas you serve, recent reviews, and fast load times on a phone. Emergency customers decide in seconds, so everything that slows them down costs calls.
The profile gets you into the map results; the website is where people go to decide. A strong profile linking to a slow or dated site loses the call to the competitor whose site answers the question. Brand-new with no reviews yet? Set up the profile first.
For a single page with your hours, a builder is cheaper and does the job. A custom build wins on speed, on owning the code outright, and on service pages built around your trades instead of a template someone else also bought.
Yes. Your domain is registered in your name from day one, and the site and its code are yours once the build is paid in full. If you ever leave, you take every file with you.
Two rounds of revisions are included. Within 30 days of signing you can cancel for any reason and get 75% of everything paid back.
The free audit takes about 30 seconds. We'll tell you exactly what's working, what's broken, and whether you need a rebuild or just a polish.