Why Do You Need A Website In 2023?
A website in 2023 can benefit you in several different ways, it can help improve the sales of your company, it can promote your brand, and it can provide information to your potential clients. As we all know the internet is growing every day, getting your business online and a website created will help keep your company in the game and not forgotten. A website can be whatever you want it to be, a blog, an e-commerce website, or even an informational/educational website.
1. Improve the Sales of Your Company:
If you are selling goods in person or even through Etsy, getting your dedicated website will help increase your sales by allowing customers to go to your website and see everything you offer.
Online platforms like Etsy are a great start for beginners but it does have some drawbacks, one of the major drawbacks is the fees they charge per sale. As of January 2023, Etsy charges a 6.5% transaction fee, a $0.20 listing fee, and depending on what country you live in they charge an additional processing fee (in the United States it's 3% + $0.25). In total Etsy charges you 9.5% + $0.45 PER SALE! Now creating your website you can have more control over the fees, for instance, Stripe charges you 2.9% + $0.30 and Paypal charges you 2.99%-3.49% + $0.05-$0.49 depending on how you charge your customers.
Another drawback of Etsy is when a customer is looking at one of your products, they can scroll down and see other products related to yours. That feature in Etsy can help you out but can also harm you.
Creating your website will show off all of your products, not other people's products related to yours and you can control all aspects of it.
2. Promote Your Brand:
A website can be created in any way you would like, from colors to designs. Your brand is important and getting a website up can help show customers your brand and tell your story of who you are and where you came from. When people are looking at your products they also want to know the origins of the products and the company that is selling them. Having a website will help you relate to your customers and allow them to empathize with you.
3. Provide Information:
A simple but effective reason to have a website is to share information. Not all websites are out there to sell products, they can also be a hub of information. Looking at websites like News Sites or even Wiki, they don't sell products but provide information. Another example of this is a blog website, either a personal blog or an informational website.
A website in 2023 is vital to keeping your ideas, products, or brands in front of your audience. Contact us today to get started!