Most attorney SEO gets sold on rankings. Rankings don’t pay salaries — signed cases do. We build the technical foundation, the practice-area architecture, and the local presence that put your firm in front of people who are ready to call a lawyer today.
Legal is one of the most competitive verticals in search. It is also one of the most heavily marketed-to, which means most firms have already been burned once.
A report showing you at #1 for “experienced litigation counsel metro area” is worthless if twelve people a year type it. Real law firm SEO starts with what your prospects actually search — usually something far blunter, like “car accident lawyer near me.”
A single “Practice Areas” page listing eight specialties cannot rank for eight specialties. Google needs a substantive page per area of law. Most firm sites have a list where they need an architecture.
Vendor-built legal sites are often technically frozen — you can’t change the markup, the page structure, or the load speed, because you don’t own the code. You were paying for SEO on a foundation that couldn’t be optimized.
Impressions went up. Traffic went up. Did the phone ring with cases you actually wanted? If your reporting never answered that, you were being measured on the wrong thing.
Every engagement starts with the technical audit, because content on a broken foundation is money set on fire.
Crawlability, indexation, site speed, mobile rendering, schema, canonicals, redirects. The unglamorous layer that decides whether anything else you do can work. We start here every time.
One substantive page per area of law, each targeting how clients describe that problem, cross-linked so authority flows between them. This is the single biggest structural lever in attorney SEO.
Most legal searches are local and many never leave the map pack. Profile configuration, categories, service areas, citation consistency, and review flow. See our SEO services for the general version.
The questions prospects ask before they call: what a case is worth, how long it takes, what happens first. Written to be genuinely useful, because that is what earns the click and the trust.
Bar directories, legal-specific citations, and earned links from real publications. No bought link packages — in a vertical Google scrutinizes this heavily, that is a liability, not a shortcut.
Monthly, in plain English: what moved, what didn’t, what we’re changing, and how many inquiries came from organic search. No dashboard designed to look busy.
If you change one thing about your firm’s site this year, make it this.
A page can rank for one intent. A prospect searching “divorce lawyer” and a prospect searching “DUI attorney” are two different people with two different problems — and one combined Practice Areas page cannot be the best answer for both. Google will pick a competitor who wrote a whole page about the one thing.
Each area of law gets its own URL and its own substantive page: what the process looks like, what it costs, how long it takes, what makes your firm the right call for that specific problem. Internally linked so the strongest pages lift the newer ones.
Each page is a separate entry point. A firm with six real practice-area pages has six chances to be found instead of one. That is also why it takes months rather than weeks — you are building an asset, not flipping a switch.
Building the pages is web design work; ranking them is SEO work. If your site can’t support this structure, start with custom law firm web design instead — then layer SEO on a foundation that can actually hold it.
We would rather lose the sale than win it on a promise we can’t keep.
Law firm websites handle privileged intake. Contact forms carry facts about a legal problem before anyone has signed an engagement letter. A CISSP with a Master’s in cybersecurity treats that data the way it should be treated — encrypted in transit, validated server-side, never exposed in URLs or analytics.
Security is not a ranking factor, and we won’t pretend it is. HTTPS is a tiny signal; the rest is table stakes Google expects. It matters because a breach involving client intake is a bar complaint waiting to happen — not because it moves you up a page.
More on the background and credentials on the about page.
Three to six months before movement is meaningful, closer to twelve for competitive practice areas in a major metro. Technical fixes can show up in weeks. Anyone promising page one in 30 days is targeting keywords nobody searches.
No, and neither should anyone else. We guarantee the work: the technical foundation, the architecture, the content, and honest monthly reporting on what moved and what didn’t.
No. Month-to-month with 30 days notice. Long lock-ins exist to protect the agency during the months when nothing is happening. We’d rather earn the next month.
Yes. SEO is remote by nature. Our home markets are Atlanta and Middle Georgia, and we have clients in San Antonio — but the work doesn’t require us to be in your city.
Usually — we audit first. If the platform is fighting us, or you don’t own the code, we’ll tell you before you spend money on content the platform will waste.
SEO is part of our monthly maintenance plans, $299–$1,199/month depending on scope. No separate setup fee. Full breakdown on pricing.
A free audit and a straight conversation about what’s realistic for your practice areas and your market. If SEO isn’t the right spend for you right now, we’ll say so.